Are we coming to the end of SEO?

A great post by Mashable and echoes what I’ve been saying to my clients for several years now.

SEO is something that allot small business wrestle with and spend allot of time and money on but as google algorithms get more sophisticated is this a red herring. I’m of the opinion that increasingly it is. The key message is that google is becoming ever better at assessing content on the same level that a human would. Therefore your focus should be on producing high quality and relevant content.

Many old hat SEO techniques such as meta tag stuffing and keyword tracking simply  do not work and can even lead to damaging your rankings. It certainly serves to get clued up on the toping but there is allot of outdated information out there as well as people who take advantage of ignorance in this area so as to sell their services. For more information read the full article by Mashable here:  The Death of SEO

WordPress for Marketing

A potential client has been asking questioning me why I choose to use WordPress to build my sites. In this case he was particularly interested in the advantages it gave or indeed didn’t give to someone interested in marketing to promote a small business, events or services.

Marketing is a very generic term and of course covers a very wide range of topics from real world to web.

However when I think about web marketing I principally think of two things.

1 – SEO (Search Engine Optimisation) – getting listed high enough in the search engines so that my content gets discovered by surfers.

2 – Creating a following and communicating with that following via blogging blogging and social media sites.