A potential client has been asking questioning me why I choose to use WordPress to build my sites. In this case he was particularly interested in the advantages it gave or indeed didn’t give to someone interested in marketing to promote a small business, events or services.
Marketing is a very generic term and of course covers a very wide range of topics from real world to web.
However when I think about web marketing I principally think of two things.
1 – SEO (Search Engine Optimisation) – getting listed high enough in the search engines so that my content gets discovered by surfers.
2 – Creating a following and communicating with that following via blogging blogging and social media sites.